Ciniva, a Norfolk-based creative agency, was ready for a revival. After appointing new leadership, assembling an insanely talented team, and building a family of extraordinary clients - it was time to develop an identity that embodied their personality.
With free rein to essentially craft our own image, it was vital to ensure our identity accurately reflected the people who worked there. Working closely with the agency's brand strategist, artists and leaders, I developed a brand story that defined the reason we’re in this industry in the first place - to create.
With the brand story as our compass, we began developing our reimagined identity - redesigning our logo, creating a fresh color palette, and defining our voice and tone. From there, we implemented this identity on our website, at our office and across every digital platform.
As the agency's story director, I not only led messaging strategy, but developed all written content to be published by the brand.
Plus, as part of our rebrand, it was my responsibility to not only rewrite proposals and presentations - but to completely redesign their look and feel to mirror our new identity.
Next, we published a weekly blog. But rather than create generic articles touting best marketing practices, we designed a space that allowed our team to share ideas on art, storytelling, creativity and technology. Feel free to click on the links below to read each post.