Based out of Virginia Beach, Coastal Behavior Consulting is a team of insanely passionate individuals that provide positive interventions for children with Autism and other developmental diagnoses. In 2019, we joined forces to redefine Coastal's identity to better reflect the energy, expertise and experience of this stellar organization.
Before jumping into visuals, we wanted to unpack their story. And honestly, these people are rockstars. As you chat with them and listen to their challenges and devotion to these families – it’s impossible not to feel goosebumps.
"Together we belong" is more than just a tagline - it’s a story of togetherness and community, a desire to create an environment that children can enjoy, not endure. While undoubtedly simple, this story inspired Coastal’s entire rebrand.
For their logo, we incorporated a clean, modern wave that represents not only their proximity to the shore, but the very nature of the work they do each day. A symbol of strength, fluidity and motion – the wave embodies their continuous mission to move forward. And just like the kids they serve, no two waves are ever the same, a simple reminder to adapt, remain flexible and discover the right path.
From there, we applied this unique visual identity to every digital platform. Working closely with Coastal's team as story director, I developed all copy for their redesigned site.
