Water is our greatest natural resource. And at Speakman, every product they manufacture interacts and utilizes water daily. In 2016, they embarked on a journey to inspire people to consume less water in their everyday lives. Empowered by high-performing, water-saving shower heads - we developed a campaign that challenged people to make their shower count.
Serving as the campaign's creative director and copywriter - we developed an anthem video designed to motivate and engage. Equal parts ridiculous and informative, this video marries fact with fantasy to tell a story that inspires change.
Following the launch of this campaign, we hit the streets, literally. In a series of vignettes, we spoke to real people in the regions of the country most affected by water scarcity. The goal was to capture authentic interactions while inviting people to join us on this mission.
From there, we created a digital destination that tracked campaign results, published user-generated content, and featured additional information on how to save water.